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Buy Online Pickup
In Store
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Objective: improve our omni-channel customer experience by providing pick up options following online browsing.
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Role: UX Designer
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Research: perform a competitive analysis of what other companies are doing and decide best practices
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Goal: Show the flow from the PDP level to checkout
UX Requirements
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Addition of a pickup option on product description page.
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Pick Up At Store Dialogue Box for customer to select where they are picking up their purchase.
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Checkout Experience
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Checkout experience for a BOPIS order
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Checkout experience for a split purchase of BOPIS and regular ship item.
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To see this experience live, please visit https://davidyurman.com
Shows the addition of the pickup option added to the screen
A new dialogue box had to be created for customers to locate stores where they could pick up their piece.
Include pickup information to guide smooth in-store process.
Show split cart instance where a shopper choses to ship one and pick up the other product.
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